About

At Fresh Golf, we believe that the traditions of the game are timeless, but the wardrobe doesn’t have to be. We aren’t here to blend in, and we know you aren’t either.

The Fresh Founder: Tye Butler

Fresh Golf began as an expression of founder Tye Butler’s love of sports and fashion. Growing up influenced by the grit of Texas, the Southeast’s love of tradition, and the artistic soul of New Mexico, Tye saw a massive gap between the urban streetwear he loved and the "safe" polos he saw on the first tee.

Tye didn’t just want to start another clothing line, he wanted to disrupt the "basics." His design philosophy is rooted in a charismatic approach to life, one where your gear reflects your bold personality. Fresh Golf apparel merges high-performance athletic wear with an unconventional, urban aesthetic that guarantees you’ll stand out from the traditional mass-produced golf apparel.

The Fresh Golf Approach:

We’ve all seen the mass-produced, muted tones of traditional golf brands. Fresh Golf is the antidote with an approach defined by three pillars:

  1. Premium Quality: We only use the highest-tier materials. Whether it's our hoodies, polos, or hats, the feel and durability are engineered to outlast the competition.
  2. Urban Innovation: We take the "standard" golf silhouette and infuse it with bold colors, unique patterns, and a youthful edge that nods to our urban roots.
  3. Culture over Conformity: Our apparel is designed to never fade into the background. We create pieces that spark conversations, gain converts and drip culture.

The Fresh Golf Brand:

Our goal isn’t to be the biggest brand in the world, it’s to be the favorite brand of the most stylish players in the world. Fresh Golf is building a community of loyalists who value quality and originality over "following the herd."

We are constantly innovating, with new product drops that push the boundaries of what "golf clothes" are supposed to look like. We’re growing through word of mouth, fueled by golfers who have experienced the Fresh Golf difference and refuse to go back to the status quo.

We invite you to explore the shop, join the movement, and keep an eye out for our upcoming launches.

Be Swaggy. Stay Fresh.